People ARE interested in seeing properties and gaining information in regards to their real estate purchase and / or sale. If you’re going to do video, it should be a property tour or educational information regarding real estate.

For talking heads… 2-3 minutes is probably max. For a tour, I think you can go longer… a bit… because when people get to the point where they download a video tour of a house, they’re VERY serious and want to see every little corner of the house.

Keep it to 3 minutes and make it extremely relevant and useful.

I recently started a case study via video of a flip project in Gilbert. I having been doing video for awhile so if you want to bounce some ideas off each other, let me know.

Your notion of keeping the content relevant yet informative is a great idea and I think it allows you to show your personality and for your subscribers to get to know you better. Also i agree with Aaron that you need a summary below for the readers and also for Google.

Lastly, I highly recommend that you definitely keep the vids under 5 minutes and try to shoot for 2-3 minutes…it’s sad, but this is what people’s attention span actually is.

-Brandon

I don’t know you personally, but I do follow you on Twitter and have read many of your comments over at the Phoenix Real Estate Guy’s blog.

I think you’re spot on regarding your thoughts on video. We’ve been thinking along similar lines ourselves. The “about me” stuff is definitely boring for a day in / day out routine.

We believe, at least initially, the most sensible route is what you’ve explained as having a preference to do. Keeping the video short, to the point, and providing guest appearances from professionals in the various RE related fields. Having the right personality to pull it off does make it work for some and not for others, but I think hosting expert guests can overcome any shortcomings since education and information is paramount.

Would we watch? Most definitely. As with our blogs and our other social networking footprints, there will be followers if the content is worthy.

Ultimately, we think the video helps people like myself who don’t personally know you to relate better to the mere words we see written on the various social networking platforms where one has a presence.

Soon enough, the majority of us will be hosting video to one extent or another, and it will be as unthinkable not to have video as it’s becoming unthinkable that one doesn’t have a blog. Additionally, since most people still don’t use such an approach, there’s plenty of room for trial and error as we all try to figure it out. Initially, our failings will be trumped by the simple fact that we’re trying and doing before it’s commonplace for everyone.

Good luck in your venture. From what little I know of you, you will do it quite well!

And interviewing others (other industry folk and/or homeowners) is definitely cool!

Just my thoughts….