I was having a conversation with one of my peers yesterday and I think I was called out on the carpet when he declared:
“Justin McHood has officially went crazy. No way, did I just hear that come out of your mouth!”
What did I say that made everyone think I was crazy?
I declared that I think friends are more important than money.
Keep in mind – I am in a field where money is everything. The people who I work with think about money, talk about money, try to show how smart they can be about money — anything and everything seems to be all about the money.
If I am in a money-driven, money-obsessed industry and I declare that “friends are more important than money” does it mean that I have “went soft” and am about to become a social worker?
No, it just means that tools like Facebook and Twitter have changed the way that I think about money and friends in the last year.
Now – before I go any further — I am NOT suggesting that having more friends on Facebook or followers on Twitter are more important than money. Not a chance.
But what I am suggesting by saying “friends are more important than money” some PR firms might also call “reputation management”. Translation: value money over friends and try to make an extra buck on someone and there is a good chance that all of your friends — and potential customers will hear about it.
Justin McHood Took My Money!
Justin McHood Is Awesome!
Both of those things can easily be said by people using the various social media tools out there – and both of them last forever, because Google doesn’t forget.
The smartest people in the RE.net space have figured this out – and have built in feedback tools on their sites for people either rant or rave about you.
What does this have to do with mortgages or real estate?
If you are thinking about working with a loan officer or a Realtor – do your homework first — see what their friends think about them.
{ 1 comment }
I’ll continue being your friend if I can borrow fifty bucks.
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